Every company gets feedback.
Not every company earns a 95% renewal rate.
Our renewal rate reflects the percentage of families who choose to vote with their wallet and continue with us. Each payment represents a family’s conscious decision to stay engaged in the program—or not. This metric captures how consistently families make that choice.
That number doesn’t come from surveys, social media, or online opinions.
It comes from actual behavior—real people voting with their wallets.
The Power of Financial Commitment
When parents continue making payments again and again—especially all the way through the end—they’re making the strongest possible statement about the value they’re receiving. This is what our renewal rate truly reflects:
Thousands of active families vote with their wallets every single billing cycle, along with countless others who went the whole way with us
Even with competing financial priorities, they vote with their actions that we are a must-have, not a nice-to-have, for their family
Deliberate, repeated decisions to invest in our program instead of any number of alternatives
No parent continues paying for an educational program that isn’t delivering results for their child.
Period.
The Voting Behavior and Data That Speaks for Itself
While these platforms officially deny that paid visibility affects which reviews are displayed, countless business owners—backed by independent media reports—have observed the same pattern: positive reviews are more likely to be filtered if you don’t pay to boost your presence.
This concern was featured in The Wall Street Journal, which documented how non-paying businesses often had more hidden reviews than those who paid for increased visibility, despite no official policy stating this should occur.
Our experience reflects this. While we invest in marketing like any reputable organization, we do not pay to artificially boost our visibility on review platforms, as we believe doing so would be misaligned with our values. As a result, we’ve seen many of our verified 5-star reviews buried or removed entirely.
You can view these reviews by clicking “reviews that are not currently recommended” on those platforms, or see reviews on Google and video testimonials on our website.
Our thousands of active and past clients are busy parents with demanding jobs—such as engineers, executives, doctors—who aren’t active users of certain online review platforms. They don’t regularly post reviews, upload photos, or build engagement histories—all key factors some online review algorithms use to decide which reviews to show.
It’s also worth noting that these platforms are primarily designed for high-volume, consumer-facing businesses—like restaurants, salons, or high-volume education companies—where customers frequently leave reviews, write blog posts, or respond to promotional incentives.
While we accept parents from all backgrounds, our data shows that our families typically work in high-responsibility, time-intensive fields. They’re busy professionals who don’t engage in blogging, review writing, or platform-building behavior. Their feedback comes through their actions—not online activity—and overwhelmingly, that action is renewal.
So when a client shares a genuine experience, it’s often filtered out—simply because they don’t frequently post, add friends, or upload pictures. That’s something our families, understandably, don’t have time for.
These platforms have publicly stated that their algorithms prioritize reviews from long-time users who post frequently and maintain a high level of activity.
As a result, many of our 5-star reviews are hidden—not because they’re inauthentic, but because they don’t meet the algorithm’s internal popularity criteria.
Anyone can leave a review, regardless of whether they actually enrolled.
Those with a vested financial interest to post something negative or individuals who never used our services can post public feedback.
Our renewal rate only includes real, verified families who enrolled, paid, and experienced the program firsthand.
Like any organization, there will always be a small percentage of families who feel the program wasn’t the right fit for them. But that’s exactly why we don’t rely on anonymous online reviews. Instead, we study the data and feedback from the few who choose not to continue, so we can constantly improve. Fortunately, we focus on what matters most: 95% of families renew—and thousands choose to stay.
Our renewal rate reflects long-term satisfaction across multiple touchpoints, milestones, and billing cycles. It covers 100% of enrolled families—thousands of parents making real financial decisions based on real results.
Our Renewal Numbers Have Been Vetted
When families are making serious long-term decisions—whether about education, finances, or their children’s futures—they need to trust the data. Fortunately, due to our growth, Zenith has been vetted by dozens of independent investors who conducted thorough due diligence and fact-checked our data to ensure our numbers are accurate, verifiable, and fully supported.
Below are just a few of the major investors and backers to whom we’ve opened our books.
Publicly Traded Financial Institution
NewTek Bank (NASDAQ: NEWT), a publicly traded financial institution and one of our more significant investors, subjected us to a level of due diligence reserved for larger-sale corporate investments. As a regulated entity under the SEC, Federal Reserve, and other federal banking authorities, NewTek is held to strict standards of disclosure, compliance, and fiduciary responsibility to its shareholders.
Before committing a substantial investment, NewTek conducted a comprehensive, multi-phase due diligence that included:
A full review of our financial statements and accounting practices
Independent verification of client payment histories and retention data
An audit of our operational systems and internal infrastructure
A detailed evaluation of our leadership, management protocols, and business controls
In parallel, our company was also vetted and approved by federal lending agencies for the maximum financing available under their programs.
This dual layer of institutional and government-level scrutiny confirmed that our reported metrics were not only accurate, but backed by a strong operational foundation and a track record of financial responsibility.
IMPORTANT NOTE:
None of our investors hold any controlling interest or decision-making authority in how we operate, grow, or plan long term, as clearly outlined in our agreement. Their role is purely financial—they do not participate in daily operations, have no influence over strategic decisions, and leave all execution and direction entirely in our hands. They do not hold board seats or any other governance rights, nor do they have input into how we serve families, run our programs, or shape our future. All decisions remain fully under our leadership and vision.
Ultra High Net Worth (UHNW) & Family Office – Financial Aid Program
Our financial aid program is backed by UHNW individuals (typically with $30+ million in assets) and their family offices—specialized entities that manage private wealth across multiple generations. These organizations are responsible for safeguarding capital, and ensuring philanthropic integrity for some of the wealthiest families in the world.
Before providing support, these family offices conducted a deep level of due diligence to ensure that their support would lead to meaningful outcomes and measurable success stories. As part of that process, we were asked to agree to a comprehensive audit of our organization, including:
Independent verification of financial data to confirm revenue integrity and payment behaviors
Statistical analysis of client relationships and payment patterns to assess long-term customer retention and lifetime value
Evaluation of operational infrastructure and internal controls to ensure scalability, efficiency, and financial stewardship
Verification of our program outcomes and student success rates
After comparing our performance metrics against other student educational and enrichment organizations, they determined that our track record of impact, retention, and average parent ROI exceeded every other organization under consideration—and chose to back us.
This level of vetting is uncommon in education and a reflection of the trust these UHNW and family offices placed in our program. These UHNW and family offices could have supported any organization in the world. They chose ours.
CPA & Inc. 5000 Verification
Zenith Prep Academy has been honored to appear on the Inc. 5000 list for three consecutive years, a distinction reserved for the fastest-growing private companies in the United States.
This achievement isn’t symbolic. It reflects a verification of customers voting with their wallets. To qualify, companies must:
Submit precise revenue figures for both the base year and most recent year
Provide third-party verification by a Certified Public Accountant (CPA), CFA, CMA, Enrolled Agent, or attorney
Submit supporting documentation, including redacted tax returns or audited financials with an accounting opinion letter
We offer a 100% money-back guarantee, and our business model is built entirely on long-term client retention.
If we didn’t consistently deliver results, or if we lacked a 95% renewal rate, it would be impossible to maintain the type of verified, sustained growth required to earn a spot on the Inc. 5000 year after year.
Recognition on the Inc. 5000 isn’t given—it’s earned through verified performance and long-term results.
The Bottom Line
If we weren’t helping students succeed, no investor or institution would support us—and no family would stay.
Thousands of families don’t just sign up—they stay.
Because they see growth.
Because their children thrive.
And because when it comes to their future, they trust Zenith to deliver.
Alex’s daughter was in the 7th grade when she began her college prep guidance with Zenith Prep Academy. Although Alex attended a Top 30 university in the US himself, he realized how challenging the admissions process had become, and was unsure of what classes, activities, and competitions would help his daughter best explore her passions and find her area of interest. He was looking for a highly customized strategy for his daughter to build the right extracurricular profile so she’d be able to stand out from the tens of thousands of other students with similar academics. Alex has been so happy with his relationship with Zenith that he’s looking forward to signing up his younger kids when they’re old enough.
Lana had quickly realized her son’s school wasn’t challenging or engaging enough for him. He was a very bright, driven, and articulate student who had specific fields that he was interested in. He and Lana wanted to know how he could further his interests in these fields through more advanced classes and different competitions, projects, activities,
and more.
Although Robert attended high school and college in the US, given that his son went to a hyper–competitive high school (ranked top 100 in the United States), he wanted a highly customized strategy and plan for their son to further his academic interests and build the right extracurricular profile to stand out from his peers in their high school and in the college applications.
Given that his son was doing well academically, Rajesh wanted guidance on resources, programs, and classes that could provide his son with exposure to different fields and majors – in turn helping him identify his interests and turn his passions into activities, helping him attract the attention of his choice universities.
Manisha’s daughter was an 11th grader when they started working with our college counseling team. A first–generation parent, she turned to Zenith to guide her daughter toward how to best use the one year they had left before college applications, highlighting her daughter’s strengths and interests to ultimately help her shine on college applications. With Zenith’s help, Manisha’s daughter gained acceptance into her dream university.
Victoria's daughter was a 9th grader who, apart from her involvement in sports, hadn't engaged in any academic or extracurricular activities. Although Victoria went to a top 15 university herself, she realized how much college admissions had changed over the years and turned to us for guidance and our expertise in helping her daughter discover her true passions, nurture her interests, and develop a competitive profile for the top universities she was looking to attend.
We work with your 6th–12th grade child to get into an Ivy League / Top 25 university or AT LEAST a tier or 2 better university –
If you’re not completely satisfied with the work we do between now and when you press “Send” on your child’s application, we’ll give you every cent of the money you’ve paid us–even if we’ve worked together for multiple years.
